Robert W. Bly

The book is aimed mainly at freelance How-To writers but anyone interested in producing information products can learn a few things. The writer covers quite a bit of ground including two particularly good chapters on producing your first ebook and contracting speaking engagements. He also offers insight into pricing strategies; a few points were counterintuitive but make sense now. Across the various types of media, you learn how to tighten the content for your market, the levels of content needed and steps and processes to quickly produce content. Bly even takes time to make a correlation between content, adult learning style and the best publishing medium.

It's unlikely that anyone would attempt to create all of the information products covered but it's a great book to keep around as a reference as you add new products to your mix.… (mer)

Nicely organized and concise. Each job gets a couple of pages wherein Bly explains what it entails, what you can expect to be paid, and what your first steps should be. He covers a wide range of things (bumper stickers and t-shirts to novel-writing) and brings up a lot of possibilities you might not think of on your own.

The book is organized and indexed so you don't need to read sections you're not interested in to pick up vital information, which is helpful. It's not terribly in depth, but makes a good jumping-off point. As a number of the reviews on Amazon point out, any book about job-hunting right now is nearly obsolete before it hits shelves, but this one isn't too bad.… (mer)