Joe Waters

I really like this book. It is a wonderful way to start to learn about the subject. The writing style is deceptively simple. I say, deceptively simple, because it takes great skill to write on subjects in a manner that is easy to understand, free of jargon, and with enough practical tips on how to implement.

This is a subject that I have been intending to look into for quite some time, and I was very happy that I started with this book. I like the examples, the videos in the QR Codes. Oddly, I have never really used QR codes, and I like the way that the authors used them in the book. This is an example of a great, practical way to demonstrate a principle.

A very good book to start the process of learning about Cause Marketing. In fact, I would say that you could not think of a better place to start than this.… (mer)