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Laddar... La Publicité Scientifique (utgåvan 1988)av Claude C. Hopkins (Författare)
VerksinformationScientific Advertising av Claude C. Hopkins
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Gå med i LibraryThing för att få reda på om du skulle tycka om den här boken. Det finns inga diskussioner på LibraryThing om den här boken. Textbook of advertising. Many theories work for more than publishing products in a general market. They can be used for publishing knowledge. ( ) Quite overrated in my opinion, it did not stand the test of time very well as it offers lots of specific advice which tend to make less sense in the digital age, and are more relevant for printed letters. There is still some useful tidbit of knowledge and the book is around 60 pages long, so it can be worth a read, but I did find it somewhat boring and I didn't come out of it with much that isn't already common knowledge. inga recensioner | lägg till en recension
Business.
Nonfiction.
HTML: Many regard a successful marketing campaign as a mystical, hard-to-define feat that only happens when the stars align and other intangible factors happen to fall into place. Author Claude Hopkins takes the opposing view, arguing that successful advertising can be boiled down to a handful of empirical variables and scientific principles. This classic of the marketing genre is a must-read for aspiring businesspeople and entrepreneurs. .Inga biblioteksbeskrivningar kunde hittas. |
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Google Books — Laddar... GenrerMelvil Decimal System (DDC)659.1Technology Management and auxiliary services Advertising And Public Relations AdvertisingKlassifikation enligt LCBetygMedelbetyg:
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