Drew De Soto

Argh. At an overview level, this is really good – de Soto clearly does know his onions in terms of long-term experience of the graphic design industry. But at a fine-grained level there are small factual inaccuracies, badly phrased explanations (that could easily have been resolved if he’d handed his text over to a dedicated copywriter/copy-editor … I’m assuming here that he didn’t) and typos that didn’t even need a proofreader but could have been picked up by a quick run of the spellcheck (‘theor’ for ‘their’, as an example). Hey ho.… (mer)