Thursday, January 22, 7:30 p.m.
Hooked: How to Build Habit-Forming Products
79% of smartphone owners check their phone within 15 minutes of waking up every morning. One-third of Americans say they would rather give up sex than lose their cell phones. And as of 2013, more than 500 million people have downloaded Candy Crush Saga, which nets the game's maker nearly a million dollars a day using the "freemium" model.
Called the essential crib sheet for any start-up looking to understand user psychology, Hooked is a how-to guide for building better products. The don't-miss event of the New Year for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
This is not a book full of abstract theory; Eyal's years of research, consulting, and practice experience, provides readers with: Practical insights to create user habits that stick. Actionable steps for building products people love. Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He spent years in the video gaming and advertising industries, where he learned and tested the techniques described in Hooked to motivate and influence users. He is a frequent speaker at industry conferences and Fortune 500 companies, and has taught at the Stanford Graduate School of Business. Join the event on Facebook!
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