Winston Fletcher (1937–2012)
Författare till Advertising: A Very Short Introduction
Om författaren
Winston Fletcher is Chairman of the Royal Institution and of The Advertising Standards Board of Finance and is a Visiting Professor at Lancaster University Management School.
Foto taget av: Winston Fletcher
Verk av Winston Fletcher
Associerade verk
Taggad
Allmänna fakta
- Födelsedag
- 1937-07-15
- Avled
- 2012-09-04
- Kön
- male
- Nationalitet
- England
- Födelseort
- East End, London, UK
- Utbildning
- St. John's College, Cambridge University
- Yrken
- advertising executive
- Organisationer
- Council of the Advertising Standards Authority
Institute of Practitioners in Advertising (president ) - Priser och utmärkelser
- CBE (2010)
- Kort biografi
- Winston Fletcher rose from humble beginnings to become a leader in the advertising industry, serving as president of the Institute of Practitioners in Advertising (IPA) and later as chairman of the Advertising Association. He also wrote 14 informative and sometimes irreverent books on marketing and advertising, including a history of his profession.
Medlemmar
Recensioner
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Associerade författare
Statistik
- Verk
- 13
- Även av
- 1
- Medlemmar
- 128
- Popularitet
- #157,245
- Betyg
- 3.4
- Recensioner
- 3
- ISBN
- 27
- Språk
- 2
An obvious example: one could expect a book of this nature to discuss the difference between advertising to convince users of a product to select one brand over another, and advertising to convince nonusers that they really need to start buying this product in the first place. Although the author acknowledges the problem, we learn very little about this or any other questions about advertising itself as a sociocultural exercise. Nothing is said about the impact of pushing first world products in third world societies. Perhaps worse, when in the final chapter he intends to argue that advertising is a moral exercise, the most he say is that it generates profits and provides employment. In a certain sense, this book conforms to all the stereotypes one would expect from an advertising executive when writing about his own profession.
But if your interest is in a descriptive summary of the business organizations that create advertising (whatever that may be), rather than the service they are generating, this may be the one for you.… (mer)