David Hieatt

Pop-Rocks and sand. I gave it three stars because 90% of it is garbage. It’s the kind of post-corporate, vapid yet emotionally engaging “content” writing that marks something as stuck in a box between 2008 and 2015. It mentions Gary Vanderchuck as someone worth thinking about. It advises that you write like people talk, rather than writing like *you* talk. The design is painful and bland (how *the fuck* do you make pencil marks on a maroon page?) and conjures twenty-somethings more concerned with facile engagement metrics on Instagram than someone who cares to find a tribe. The remaining 10% is powerfully insightful wisdom and actionable imperatives. This is the text that focuses on the tribe. If you’re at all interested in a newsletter it is worth reading. It will take you 30 minutes at most. It could’ve been a three panel pamphlet, though I suppose wading through the swamp makes the treasure more appealing.… (mer)