Lawrence Ingrassia

In our day to day life, we use products from a dozen different brands which are mostly bought online. We rarely stop to think it's a very recent phenomenon and there was a different world where things were not online.

This book shows how direct to consumer revolution started in 2010 and how different companies started changing the way we buy things. Every chapter talks about different companies and different aspects of the business. Each chapter is short and to the point. In no place, the author tries to add his own opinions and most of the information is balanced and backed by facts.

If you want to understand what it takes to build a brand that you use every day, this is the book to read.

… (mer)