Christopher Locke (1) (1947–)
Författare till The Cluetrain Manifesto: The End of Business as Usual
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RageBoy
Chief Blogging Officer - Födelsedag
- 1947-11-12
- Kön
- male
- Nationalitet
- USA
- Bostadsorter
- Boulder, Colorado, USA
Tokyo, Japan
Pittsburgh, Pennsylvania, USA - Utbildning
- University of Rochester
Bard College - Yrken
- business analyst
consultant
journalist
author
speaker
Medlemmar
Recensioner
Le cluetrain-manifesto , signé par des centaines de managers depuis un an, bouscule nos ressentis sur les nouveaux modes de consommation. Le Manifeste nous exhorte dans un style plutôt agressif à repenser les marchés, et la place des entreprises comme de leurs employés sur ces nouveaux espaces.
Illustrative of just how fast things change, this tenth-anniversary edition may at first strike you as an anachronistic historical oddity, or at best a mile-marker in the rear view mirror: we've moved beyond pull marketing, through blogs, to the fever pitch of Facebook pages and Twitter. But though the bullet train of social marketing flies fast, the Cluetrain of marketing to the needs and interests of (what we now call) the community rolls much more slowly. There's still time to get on board this train ... and sadly too many empty seats on board, at that!… (mer)
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Associerade författare
Statistik
- Verk
- 3
- Medlemmar
- 1,390
- Popularitet
- #18,498
- Betyg
- 3.9
- Recensioner
- 13
- ISBN
- 44
- Språk
- 6
"Win, lose or draw, armed only with imagination we're gonna rip the fucking lid off", quote I can still remember from this book 15 years later.
Quite a big impact on me when I was first starting out in business/it.