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Om författaren

Rory Sutherland is vice chairman of Ogilvy. His TED Talks have been viewed more than 6.5 million times. He lives in London.

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Rory Sutherland: Audible Sessions: FREE Excusive Interview (2019) — Berättare, vissa utgåvor2 exemplar

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Charming, breezy melding of behavioral econ, advertising, drollery, etc. One of his TED Talks put into longer book form.
 
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wordloversf | 19 andra recensioner | Aug 14, 2021 |
I really enjoyed Rory Sutherland's appearances on a few different podcasts. Thus, I was really excited to read this book. But, like a lot of business books, the point of the book was made in the introduction and the rest of the book felt like fluff.

This book wasn't for me.
 
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reenum | 19 andra recensioner | Jun 24, 2021 |
Even if you are not interested in the subject just reading the text with the jokes in the footnotes makes it a pleasure on it own.
 
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mdecroos | Dec 22, 2020 |
Disclaimer: My copy of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life is an uncorrected proof that I acquired from LibraryThing's May 2019 "early reviewers" batch. I presume that the final published text doesn't differ significantly from this proof.

Rory Sutherland's Alchemy is quite the frustration. The basic underlying premise that logical calculation and deduction doesn't solve all problems, sometimes requiring occasional bold and seemingly illogical excursions outside the box, is valid, insightful, and increasingly relevant to life today. Sutherland's approach to exploring and explaining that premise is a careless unsubstantiated mess.

Sutherland's approach largely boils down to declaring all methods of logic and statistics and science to be deeply ineffectual and wrong in order to highlight cases in which outside-the-box boldness and serendipity (idea "alchemy"?) are better or more effective. He does admit from time to time that it's not that simple or absolute, but maintains this tone across much of the book nonetheless.

While this approach does effectively spotlight an interesting path of illogcal "alchemy" and "magic" solutions, it also severely undermines the spotlighter's credibility by seemingly condemning all logical methodologies in comparison as ineffective and without value. His apparently huge survivorship bias concerning anecdotes of successful "ah-ha" discoveries doesn't help.

Sutherland fails to consider that human progress may not be the result of occasional victories of "good" illogcal creativity over "bad" methodical logic, but rather of a perpetual complex interplay between the two.

Other books I've read recently that do a much better job of exploring this same underlying logic-vs-creativity (and related computer-vs-brain) territory include:
• Being Wrong, by Kathryn Schulz
• Scatterbrain, by Henning Beck
… (mer)
 
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Thogek | 19 andra recensioner | Jan 5, 2020 |

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8
Även av
1
Medlemmar
258
Popularitet
#88,950
Betyg
½ 3.6
Recensioner
22
ISBN
13
Språk
1

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