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The Thank You Economy av Gary Vaynerchuk
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The Thank You Economy (utgåvan 2011)

av Gary Vaynerchuk (Författare)

MedlemmarRecensionerPopularitetGenomsnittligt betygDiskussioner
2631076,637 (3.72)Ingen/inga
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
Medlem:jodisho4
Titel:The Thank You Economy
Författare:Gary Vaynerchuk (Författare)
Info:HarperBusiness (2011), Edition: Later Printing Used, 240 pages
Samlingar:Lästa men inte ägda
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Taggar:Ingen/inga

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The Thank You Economy av Gary Vaynerchuk

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Gary è simpatico ma non consiglio i suoi libri, seppur genuini ( )
  lucaconti | Jan 24, 2019 |
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy?it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.
  jhawn | Jul 31, 2017 |
The book was written by Gary Vaynerchuk who was involved in an online advertising effort to improve sales of a wine selling company. He espouses the concept of customer service and the use of social media on the internet as well as word of mouth to increase sales. These concepts are well founded and reasonable. Gary comes across as if he were the genious behind the use of these methods. While excellent customer service is good practice for longevity and improved sales and the use of social media for business is advisable, this could have been clearly stated in less words. The actual content of the book is limited and the concepts are repeated with hype and self praise. The author appears to be obnoxious and repetitive but probably good to his customers (solely to improve his return on investment, not altruism). ( )
  GlennBell | Nov 6, 2015 |
This Vaynerchuk guy is supremely intense! I like his style. Less in your face than Larry Winget, but nevertheless direct and stern. He clearly gets his message across, and provides solid examples of successes and failures in the industry. I think I gotta see this guy at a book signing in person, ask him how I can apply his social media principles to my fledgling writing career. ( )
  MartinBodek | Jun 11, 2015 |
Thought-provoking and inspiring vision of a return to humanising business, and looks beyond the trite superficiality of all this social media stuff. "Wall!! What are you good for?"

Highly recommend the audiobook version over print: it is read by Gary V himself. We already know he is a great speaker, but the frequent off-script moments are priceless. ( )
  pratalife | Feb 9, 2014 |
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To my family and friends, but especially to Lizzie and Misha, the two girls who make me want to breathe.
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I've been living the Thank You Economy since a day sometime around 1995, when a customer came into my dad's liquor store and said, "I just bought a bottle of Lindemans Chardonnay for $5.99, but I got your $4.99 coupon in the mail. Can you honor it? I've got the receipt."
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Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.

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