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In The Plex: How Google Thinks, Works, and Shapes Our Lives

av Steven Levy

Andra författare: Se under Andra författare.

MedlemmarRecensionerPopularitetGenomsnittligt betygOmnämnanden
8234019,999 (3.92)17
Written with full cooperation from top management at Google, this is the story behind the most successful and admired technology company of our time. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? The author, a technology reporter was granted access to the company, and in this book he takes readers inside Google headquarters, the Googleplex to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google's earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google's IPO nobody other than Google management had any idea how lucrative the company's ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google's success in all these businesses, the author reveals, is its engineering mind set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers, free food and dry cleaning, on site doctors and masseuses, and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? It stumbled badly in China, and the author discloses what went wrong and how Brin disagreed with his peers on the China strategy. And now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start ups. Can the company that famously decided not to be evil still compete?… (mer)
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» Se även 17 omnämnanden

engelska (39)  franska (1)  Alla språk (40)
Visa 1-5 av 40 (nästa | visa alla)
I listened to the Audible version of this book. It was a very interesting history of Google and many of their products. I gained a better understanding of the company and their history, and it almost made me want to work there. ( )
  atari_guy | May 11, 2021 |
Fascinating, the stories of the development of different features are interesting, but it's a bit overloaded on details and also a bit too worshipful. A lot to slog through. ( )
  ekrst | Jan 24, 2021 |
An expansive and well written book but I cannot get over how sycophantic it is. Made me cringe and sick in my stomach from all the obsequious reverence. On every issue it follows the Google narrative to the letter. Absolutely zero attempt is taken to show any dissenting opinion or even a pretence of objectivity. ( )
  Paul_S | Dec 23, 2020 |
-- Well into it and I've got to say that everyone who uses a computer should read this. It is basically incomprehensible exactly what they are doing; but this is better than nothing. :) And, not just the searching, but the business of it all, the ads. Fabulous.
-- Finished. Slows down 3/4 into it because of the messes that Google gets in to: China; scanning all the books in the world; politics; competition; chasing Facebook; net neutrality; and their size.

Just absolutely recommended; if not mandatory assigned reading! ( )
  tmph | Sep 13, 2020 |
For some reason, I have always been interested in Google, not only in its products but also how it operates as a business. Over the past year, I have incorporated a number of Google practices into my operations at work, and it has made a positive difference. I am planning to also leverage these ideas to help manage my CAP programs. Steven Levy's book, In The Plex: How Google Thinks, Works, and Shapes Our Lives*, provides a very detailed behind the scenes of Google. The book explained why Google does what it does the way it does it. READ MORE ( )
  skrabut | Sep 2, 2020 |
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Ganser, L. J.Berättaremedförfattarevissa utgåvorbekräftat
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Wikipedia på engelska (3)

Written with full cooperation from top management at Google, this is the story behind the most successful and admired technology company of our time. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? The author, a technology reporter was granted access to the company, and in this book he takes readers inside Google headquarters, the Googleplex to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google's earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google's IPO nobody other than Google management had any idea how lucrative the company's ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google's success in all these businesses, the author reveals, is its engineering mind set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers, free food and dry cleaning, on site doctors and masseuses, and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? It stumbled badly in China, and the author discloses what went wrong and how Brin disagreed with his peers on the China strategy. And now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start ups. Can the company that famously decided not to be evil still compete?

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