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Laddar... The Culting of Brands: When Customers Become True Believersav Douglas Atkin
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Gå med i LibraryThing för att få reda på om du skulle tycka om den här boken. Det finns inga diskussioner på LibraryThing om den här boken. This is a great book for anyone interested in marketing, especially in the area of cult branding. The author takes an in-depth look at cults and different consumer brands, such as Apple and Saturn. He also shows you some of the methods these companies used to gain cult status. Very interesting and eye opening read. ( ) inga recensioner | lägg till en recension
Marketing strategist Douglas Atkin has spent years studying how certain customers show the same kind of devotion to their brands (such as Harley Davidson, iPod and eBay) as cult members do to their cults. Based on interviews with cult members and some of today's hottest companies, he has written a groundbreaking book about why people really join cults and how the same appeal draws die-hard Macintosh users. Whether demolishing old stereotypes or examining the strategies of successful brands, this book offers a lively view of the connection between religion and buying. Inga biblioteksbeskrivningar kunde hittas. |
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Google Books — Laddar... GenrerMelvil Decimal System (DDC)658.8343Technology Management and auxiliary services Management Of MarketingKlassifikation enligt LCBetygMedelbetyg:
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