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Small message, big impact : the elevator…
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Small message, big impact : the elevator speech effect (utgåvan 2011)

av Terri L. Sjodin

MedlemmarRecensionerPopularitetGenomsnittligt betygDiskussioner
441441,316 (3.67)Ingen/inga
Don't just think of an elevator speech as a generic tool you use in chance moments--consider the concept as a strategy to manage multiple talking points and to communicate more complex idea's as well. Terri L. Sjodin's new work, Small Message, Big Impact, provides an entertaining, straightforward, and practical how-to guide on effectively communicating an important message in a short period of time. She gives listeners an inspiring new perspective on the power of what she calls the Elevator Speech Effect and shows them how to employ this amazing little tool to create influence in today's market. Perhaps you want to promote an idea, a project, or a concept. Maybe you are looking to create a more compelling message to sell a product or service that will help you access challenging decision makers. Whatever your purpose--be it professional, academic, political, philanthropic, or personal--you can learn to craft a fresh, brief, and persuasive message that generates tangible results! This audiobook shows: How a small message can have a big impact in helping you to communicate more effectively. How to build a compelling and persuasive case using six of the most consistently effective arguments in today's market.How to repurpose your existing presentations; incorporate new creative illustrations, and bring your message to life. How to speak in your own authentic voice--it's not only what you say, it's how you say it. How to morph your elevator speech content and employ your best material in a variety of presentation opportunities, including the internet and on social media platforms.… (mer)
Medlem:OSCLib
Titel:Small message, big impact : the elevator speech effect
Författare:Terri L. Sjodin
Info:New York : Portfolio, c2011.
Samlingar:Ditt bibliotek
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Taggar:Business presentations, Business communication, Interpersonal communication

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Small Message, Big Impact: The Elevator Speech Effect av Terri L. Sjodin

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I won this book through the Good Reads first reads program!

[a:Terri Sjodin|4807897|Terri Sjodin|https://www.goodreads.com/assets/nophoto/user/u_50x66-d9f6a4a5badfda0f69e70cc94d962125.png] has truly done something novel. She has managed to write a book that concisely details what you need to do when making a business proposal, or otherwise attempting to engage someone in a remarkably short amount of time. This, the elevator speech (so called because you should be able to deliver it in the time it takes to take a trip on the elevator), is a business strategy that is the essence of short and sweet.

The chapters explain just how to write it, the back of the book has the outlines needed to draft one of your own, and there's an index for easy searchability. The book couldn't have been more clearly laid out and easier to understand. Everything you need is there, and more than that, it worked.

After reading the book I followed what it said and gave two (!) presentations to local businesses. I got both jobs, and couldn't have felt better. This book, for me, is a keeper and something very good to reference from time to time. ( )
  Lepophagus | Jun 14, 2018 |
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Don't just think of an elevator speech as a generic tool you use in chance moments--consider the concept as a strategy to manage multiple talking points and to communicate more complex idea's as well. Terri L. Sjodin's new work, Small Message, Big Impact, provides an entertaining, straightforward, and practical how-to guide on effectively communicating an important message in a short period of time. She gives listeners an inspiring new perspective on the power of what she calls the Elevator Speech Effect and shows them how to employ this amazing little tool to create influence in today's market. Perhaps you want to promote an idea, a project, or a concept. Maybe you are looking to create a more compelling message to sell a product or service that will help you access challenging decision makers. Whatever your purpose--be it professional, academic, political, philanthropic, or personal--you can learn to craft a fresh, brief, and persuasive message that generates tangible results! This audiobook shows: How a small message can have a big impact in helping you to communicate more effectively. How to build a compelling and persuasive case using six of the most consistently effective arguments in today's market.How to repurpose your existing presentations; incorporate new creative illustrations, and bring your message to life. How to speak in your own authentic voice--it's not only what you say, it's how you say it. How to morph your elevator speech content and employ your best material in a variety of presentation opportunities, including the internet and on social media platforms.

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