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Laddar... MEGAMISTAKES: Forecasting and the Myth of Rapid Technological Changeav Steven P. Schnaars
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The author identifies the most common mistakes in forecasting technological developments and provides guidelines. He considers forecasts preceding vibrant growth in computers and other major products and provides three key guidelines to reliable, lower-risk forecasting. Inga biblioteksbeskrivningar kunde hittas. |
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Google Books — Laddar... GenrerMelvil Decimal System (DDC)658.4Technology Management and auxiliary services Management ExecutiveKlassifikation enligt LCBetygMedelbetyg:
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The basic idea is that technology forcasters are wowed by the technology and make inaccurate forcasts because they forget about all the other factors that determine whether a product will become dominant. Rember the BETA vs VHS war? Sony Beta had the better technology, but the VHS manufactors did a better job marketing and distributing their product. The video phone has been around since the 1960's. Do you have one yet?
Revised 2014: We do have a videophone now! It's called a Smartphone and it uses Apple Facetime or Skype or other me too apps. ( )