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Laddar... Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)av Adam Morgan
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Gå med i LibraryThing för att få reda på om du skulle tycka om den här boken. Det finns inga diskussioner på LibraryThing om den här boken. Completely inspiring. Again, someone else I've been lucky enough to meet in the course of my career. Read anything Adam writes ( ) inga recensioner | lägg till en recension
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information. Inga biblioteksbeskrivningar kunde hittas. |
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Google Books — Laddar... GenrerMelvil Decimal System (DDC)658.827Technology Management and auxiliary services Management Of Marketing BrandingKlassifikation enligt LCBetygMedelbetyg:
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