Haute Africa does not refer to a geographical location but to fashion on the African continent. Haute couture is most frequently associated with Paris, Milan, London and New York. Connecting Africa to the associated luxury and decadence of the fashion industry in this way, creates a new and exciting concept that challenges traditional pre-conceived ideas and perceptions of Africa. Haute Africa presents a different side of a continent where fashion and design, crucially generate wealth. This flourishing creativity is expressed within a vibrant and growing fashion industry. African artists, designers, fashion designers, entrepreneurs and photographers are increasingly visible within the fashion scene with their inspired take on African identity. This is a collection of some of the most exciting, innovative designs that are inspired by the land and its people, the colourful diversity of its cultural traditions, its beautiful landscape and sense of rooted identity.