Picture Vegemite without toast. Marmalade without toast. Eggs Florentine without toast. Bread without toast. A toaster without toast. A wedding without toast. Delight in the madness and embrace the importance of Toast, a multinational phenomenon. Imagine Dan Brown crossed with Bridget Jones with elements that will remind you of the best of Hemmingway and J.K. Rowling. Now combine that with Delia Smith at her best, or Jamie Oliver pre-chub, or Stephanie Alexander, who has been misquoted as saying, 'I wish that I had thought of some of these recipes' (we're not sure which recipes she was talking about). It's nothing like that combination but at least your imagination's working. You're getting - more than just a phenomenon, it's a lifestyle.