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Screwed: The Undeclared War Against the…
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Screwed: The Undeclared War Against the Middle Class - And What We Can Do… (utgåvan 2007)

av Thom Hartmann

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212295,598 (3.92)Ingen/inga
Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging-they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It's both an art and a science-as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, Hartmann shows you precisely how to master this technology, providing examples dating back to the time of the Founding Fathers. As you read deeply in this book, you'll see things you hadn't realized were there-in everything from advertising to political rants-and discover abilities you didn't know you had. Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world.… (mer)
Medlem:wickedbrew
Titel:Screwed: The Undeclared War Against the Middle Class - And What We Can Do about It (Bk Currents)
Författare:Thom Hartmann
Info:Berrett-Koehler Publishers (2007), Paperback, 230 pages
Samlingar:Ditt bibliotek
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Taggar:Ingen/inga

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Screwed: The Undeclared War Against the Middle Class - And What We Can Do about It (BK Currents (Paperback)) av Thom Hartmann

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Re-Reading this in 2011 is spooky. ( )
  laurustina | Jan 14, 2015 |
I started to read this book because I have read other books by the same publisher that have been thought provocative, and I thought this might have something new to say. I found it to be mostly a rehash on things that were down in the past to create and shore up the middle class. While I am in total agreement with the author's objectives and politics, I found some of his supporting arguments less than convincing and detracting from having the work taken seriously. Reference to group adjustments to group movements as opposed to alpha-male or female domination serving as determinants does not equate with democracy being hardwired to our DNA. It would have been better left out since the author did not care to discuss the research more fully nor to develop its relevancy to the middle class. The other troublesome aspect of this argument is that if democracy and its relationship to the middle class were such a genetic disposition, then surely history would show a strong evidence for this tendency.

I would up skimming the book, and felt like the author was preaching to the choir in case its members didn't know the background Roosevelt era reforms and other American historical developments affecting the middle class, but I doubt that anything in this volume would convert a conservative deconstructionist which is what is needed to pursue his objectives.
1 rösta smallmeadow | Jul 6, 2010 |
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Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging-they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It's both an art and a science-as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, Hartmann shows you precisely how to master this technology, providing examples dating back to the time of the Founding Fathers. As you read deeply in this book, you'll see things you hadn't realized were there-in everything from advertising to political rants-and discover abilities you didn't know you had. Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world.

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