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Laddar... Made to Stick: Why Some Ideas Survive and Others Die (urspr publ 2007; utgåvan 2007)av Chip Heath (Författare), Dan Heath (Författare)
VerksinformationMade to Stick: Why Some Ideas Survive and Others Die av Chip Heath (2007)
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Gå med i LibraryThing för att få reda på om du skulle tycka om den här boken. Det finns inga diskussioner på LibraryThing om den här boken. NF Made to Stick is an in depth discussion of what makes ideas memorable. In addition to having lots of good advice, the book contains lots of sticky stories which make it just plain entertaining. Ideas are sticky if they have the attributes of SUCCES*. That acronym is meant to remind you that ideas sticky ideas are simple, unexpected, concrete, credible, emotional, and have stories. Simple is the one non-negotiable. If an idea does not have a simple, clear core message, it will not stick. The Heath brothers give in depth explanations of each attribute and provide case studies that apply them. If you are interested in making ideas memorable (and, therefore, actionable), I recommend Made to Stick. * I do appreciate that they didn't come up with another "S" just so success would be spelled correctly
The book is a rare combination of being both "an easy read" as well as providing thoughtful information that can be readily applied. I especially like that this book follows its own rules for stickiness. "Made to Stick" might have followed its own advice a bit more. The analytical point of all those sticky ideas almost gets lost in the welter of anecdotes. The big sellers in this field of finding common ingredients in success/failure stories are rarely as thorough as "Stick," but they're usually easier to incorporate into your daily process. Much of the content of the book, however, has been said before, in other contexts, and often to a more satisfying end. Prestigefyllda urvalUppmärksammade listor
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description. Inga biblioteksbeskrivningar kunde hittas. |
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Google Books — Laddar... GenrerMelvil Decimal System (DDC)302.13Social sciences Social Sciences; Sociology and anthropology Social Interaction General topics of social interaction Social choiceKlassifikation enligt LCBetygMedelbetyg:
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