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Laddar... The Business of Culture: Strategic Perspectives on Entertainment and Media (Series in Organization and Management)av Joseph Lampel, Joseph Lampel
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The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio, and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in the Inga biblioteksbeskrivningar kunde hittas. |
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Google Books — Laddar... GenrerMelvil Decimal System (DDC)306.4Social sciences Social Sciences; Sociology and anthropology Culture and Institutions Specific aspects of cultureKlassifikation enligt LCBetygMedelbetyg: Inga betyg.Är det här du? |