An explosive rejection of the myth of the counterculture in themost provocative book since No Logo. In this wide-ranging and perceptive work of cultural criticism,Joseph Heath and Andrew Potter shatter the central myth of radicalpolitical, economic and cultural thinking. The idea of acounterculture ? that is, a world outside of the consumerdominated one that encompasses us ? pervades everythingfrom the anti-globalisation movement to feminism andenvironmentalism. And the idea that mocking the system, or tryingto ?jam? it so it will collapse, they argue, is notonly counterproductive but has helped to create the very consumersociety that rad icals oppose. In a lively blend of pop culture, history and philosophicalanalysis, Heath and Potter offer a startlingly clear picture ofwhat a concern for social justice might look like without theconfusion of the counterculture obsession with being different.