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The Kelloggs: The Battling Brothers of…
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The Kelloggs: The Battling Brothers of Battle Creek (utgåvan 2017)

av Howard Markel (Författare)

MedlemmarRecensionerPopularitetGenomsnittligt betygOmnämnanden
1144237,579 (3.79)3
"John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet. The Kelloggs were of Puritan stock, a family that came to the shores of New England in the mid-seventeenth century, went west to the wooded Michigan frontier to start a farm that became one of the biggest in the county, and then renounced it all for the religious calling of Ellen Harmon White, a self-proclaimed prophetess, and James White, whose new Seventh-day Adventist theology was based on Christian principles and sound body, mind, and hygiene rules--Ellen called it "health reform." The Whites groomed the young John Kellogg for a central role in the Seventh-day Adventist Church and sent him to America's finest medical school, Bellevue Hospital Medical College. Kellogg's main medical focus--and America's number one malady: indigestion. Markel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being. Among the guests: Mary Todd Lincoln, Amelia Earhart, Booker T. Washington, Johnny Weissmuller, Dale Carnegie, Sojourner Truth, Henry Ford, John D. Rockefeller, Jr., and George Bernard Shaw. And the presidents he advised: Taft, Harding, Hoover, and Roosevelt, with first lady Eleanor. The brothers Kellogg experimented on malt, wheat, and corn meal, and, tinkering with special ovens and toasting devices, came up with a ready-to-eat, easily digested cereal they called Corn Flakes. As Markel chronicles the Kelloggs' fascinating, Magnificent Ambersons-like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades--changing the lives of millions and helping to shape our industrial age."--Jacket.… (mer)
Medlem:DrJSH
Titel:The Kelloggs: The Battling Brothers of Battle Creek
Författare:Howard Markel (Författare)
Info:Pantheon (2017), Edition: First Edition ~1st Printing, 544 pages
Samlingar:Books I've reviewed, Ditt bibliotek
Betyg:*****
Taggar:Cereal, Sanitarium, Battle Creek, John Harvey Kellogg, Will Keith Kellogg, Food History, History of religion, Brand name, Trademark, Michigan, Seventh-day Adventist

Verksinformation

The Kelloggs: The Battling Brothers of Battle Creek av Howard Markel

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Visar 4 av 4
If you like detailed history, you might be intrigued by John Kellogg, the health food doctor, and his brother Will Kellogg of Kellogg's cereals. Together, we have them to thank for bran, corn flakes, probiotics, psyllium, and many more foods. With plenty of drama thanks to family feuds, eugenics, and many famous figures who made their way to Battle Creek, Michigan. ( )
  AnaraGuard | Sep 27, 2022 |
I saw Howard Markel interviewed on PBS recently about this book - he was ebullient and articulate, and I was not disappointed with the book. Maybe not for everyone, but as a native Michigander and University of Michigan grad, I found this entertaining and fascinating. Neither of these guys were nice: John Harvey bullied and mistreated his younger, brilliant brother Will for years, dumping all the scutwork of running an ambitious "sanitarium" (a word he coined) on him while taking all the PR credit. Will sulked and brooded, but ended up the real success story, parlaying toasted corn flakes into a multi-million-dollar international enterprise. John Harvey, for all that his somewhat bizarre obsessions with bowel movements, "biological diets," etc. have caused him to be regarded as a quack and a charlatan, actually created and adhered to a health system that we now regard as a good one: lots of fresh air and what passed for exercise in those days, no meat, loads of fruits and vegetables, no sugar, salt, or alcohol... well, maybe not a delicious one, but certainly pretty damn good for you. His ugly side obsession with racial purity and "betterment" was also bizarre, given that he and his wife adopted or fostered dozens of kids - including African-American kids - throughout their marriage, and his parents had sheltered runaway slaves on the Underground Railroad (Sojourner Truth was even a patient at his "san," and is buried in the same cemetery in Battle Creek as the Kellogg boys). Will was the genius businessman, who drove his son to estrangement and his grandson to suicide - you'd think he'd have learned better.

Markel is a breezy, fast-paced writer, bringing these vivid folks to life. The book is a little odd structurally - not strictly chronological, trying to balance the parallel lives of two men and their oddities, families, lawsuits (they were endless!), and business chicanery, it's sometimes confusing as to what happened exactly when. I will quarrel with him about the use of the verb "to comprise." But overall, for those with an interest in the history of health and medicine (and Markel is a peerless pro in that field), and the breakfast cereals of our youth, this is an outstanding read.

juliestielstra.com ( )
  JulieStielstra | May 17, 2021 |
"The Kelloggs" is not a quick read, but it's a very enjoyable, entertaining one, especially for those interested in the history of medicine, religion, food, turn-of-the-last-century United States, and/or business.
Early on, the book's primary focus is Dr. John Harvey Kellogg, who had a deeply entrenched drive to succeed (and often did), accompanied by a stellar ego and need for awe that made his patients adore him but oftentimes created a chasm between him and his family members.
"The Kelloggs" gradually shifts from Dr. Kellogg to his younger brother Will Keith Kellogg, who also longed for success and wealth but his aspirations were continuously demeaned by John Harvey, whom Will Keith worked for (and was awfully underpaid while being denied employment perks such as vacation time) for many years.
The book then presents John Harvey vs. Will Keith -- literally, in court. Will Keith and John Harvey ran separate food companies, but both claimed the Kellogg name as their brand. Oddly enough, John Harvey claimed Will Keith's signature as his own trademark, printed on every package his food company produced. Will Keith did the same, but the signature on every box of Corn Flakes was actually his, advertised as his personal seal of approval. The fact that John Harvey felt entitled to use Will Keith's signature and confuse consumers says a lot about John Harvey and his relationship with his brother. The case lasted for 10 years, during which time John Harvey, self-claimed as the world's most famous physician, was extremely envious of the millions of dollars his younger brother's company was earning annually while his own food company sputtered along. Knowing this, John Harvey repeatedly made himself a pain in Will Keith's neck, just because he considered himself superior to most others but especially to Will Keith.
I've known of these two Kellogg brothers stormy, icy relationship for a long time, but "The Kelloggs" made me fully aware of the brothers' dynamic and sibling rivalry (more so on John Harvey's part -- Will Keith mostly wanted John Harvey to leave him and his company alone).
This was one of the best books I read in 2017, and I highly recommend it to others. ( )
  DrJSH | Jan 26, 2018 |
There were two Kellogg brothers of Battle Cree, Michigan. John, the oldest in the family, became a famous physician, championing not onlyplant-based diets and probiotics, but also unfortunate racists theories like eugenics.

Will, the younger brother, was neglected as a child and made subservient to his older brother until he was in his thirties, established the cereal company that still provides breakfast for many of us today.

This book tells their unhappy story - how the two brothers fought each other for dominance in the health food industry of the day and ended up suing each other i(in a case reminiscent of Dickens' Jarndyce & Jarndyce lawsuit)over who had teh rights to the marketing of corn flakes.

Today very few people remember the older brother and his Battle Creek Sanitarium is long gone, it's buildings now a VA hospital. But everyone knows about the younger brother's creation of the W. K Kellogg cereal company.

This book, however, is a cautionary tale of how blind ambition can ruin more than one family and, in the end, leave all the players miserable.

The ( )
  etxgardener | Nov 13, 2017 |
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"John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet. The Kelloggs were of Puritan stock, a family that came to the shores of New England in the mid-seventeenth century, went west to the wooded Michigan frontier to start a farm that became one of the biggest in the county, and then renounced it all for the religious calling of Ellen Harmon White, a self-proclaimed prophetess, and James White, whose new Seventh-day Adventist theology was based on Christian principles and sound body, mind, and hygiene rules--Ellen called it "health reform." The Whites groomed the young John Kellogg for a central role in the Seventh-day Adventist Church and sent him to America's finest medical school, Bellevue Hospital Medical College. Kellogg's main medical focus--and America's number one malady: indigestion. Markel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being. Among the guests: Mary Todd Lincoln, Amelia Earhart, Booker T. Washington, Johnny Weissmuller, Dale Carnegie, Sojourner Truth, Henry Ford, John D. Rockefeller, Jr., and George Bernard Shaw. And the presidents he advised: Taft, Harding, Hoover, and Roosevelt, with first lady Eleanor. The brothers Kellogg experimented on malt, wheat, and corn meal, and, tinkering with special ovens and toasting devices, came up with a ready-to-eat, easily digested cereal they called Corn Flakes. As Markel chronicles the Kelloggs' fascinating, Magnificent Ambersons-like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades--changing the lives of millions and helping to shape our industrial age."--Jacket.

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