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Blink : den intuitiva intelligensen
av Malcolm Gladwell
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Beyond question, Gladwell has succeeded in his avowed aim. Though perhaps less immediately seductive than the title and theme of The Tipping Point, Blink satisfies and gratifies.
If you want to trust my snap judgment, buy this book: you'll be delighted. If you want to trust my more reflective second judgment, buy it: you'll be delighted but frustrated, troubled and left wanting more.
"Blink" brims with surprising insights about our world and ourselves, ideas that you'll have a hard time getting out of your head, things you'll itch to share with all your friends.
You can't judge a book by its cover. But Gladwell had me at hello — and kept me hooked to the final page.
As a researcher, Gladwell doesn't break much new ground. But he's talented at popularizing others' research. He's a clever storyteller who synthesizes and translates the work of psychologists, market researchers and criminologists.
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How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology, the author reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of filtering the very few factors that matter from an overwhelming number of variables.
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Melvil Decimal System (DDC)153.44Philosophy and Psychology Psychology Cognition And Memory Thought, thinking, reasoning, intuition, value, judgment Intuition
Klassifikation enligt LC
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Hachette Book Group
5 utgåvor av den här boken publicerades av Hachette Book Group.
Utgåvor: 0316172324, 0316010669, 1586217194, 1586217615, 0316011789
En utgåva av denna bok gavs ut av Penguin Australia.