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Chinese outbound tourism 2.0
av Xiang Li
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"Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry's recent history. Between 1994 and 2013, the number of outbound trips by Mainland Chinese citizens rose 16 fold from 6.1 million to 98.2 million. China is not only the world's fastest growing source market, but now the largest source market in terms of both visitation amount and travel spending. Today's Chinese tourists are more confident, technologically savvy, value conscious, and ready to explore unfamiliar territory. For tourism marketers and researchers who are getting ready to or just celebrated their initial "west-meets-east" moments, a new wave of Chinese tourists are showing up at their door and presenting new challenges for marketing and the provision of service. In this book, leading authors from around the world share their most cutting-edge findings and thoughts on the Chinese outbound travel market and these tourists. The book reflects on the paths of Chinese outbound travel development, reports new trends and issues, and provides new insights and recommendations. For practitioners around the world, such as destination policymakers and marketers, travel and tourism service providers, owners, and managers, this book will provide hands-on guidance on understanding tourists from Mainland China. For tourism scholars, educators, and students, this book provides basic yet essential knowledge on Chinese outbound travel market and tourist behavior and points out important future directions. This book would also be excellent supplemental reading for students in international tourism classes."--
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