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Laddar... Call of the Mall: The Geography of Shopping by the Author of Why We Buyav Paco Underhill
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Gå med i LibraryThing för att få reda på om du skulle tycka om den här boken. Det finns inga diskussioner på LibraryThing om den här boken. This is a fun book. Paco Underhill takes us on a little trip down the road and around and into a typical mall. He's chatty and light-hearted, but makes many trenchant observations about human behavior, and how malls both succeed and fail (sometimes miserably) in dealing with it. The book starts off extremely well, but does tail off a bit in later chapters. Nevertheless, recommended. inga recensioner | lägg till en recension
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The author of the international bestseller Why We Buy--praised by The New York Times as "a book that gives this underrated skill the respect it deserves"--now takes us to the mall, a place every American has experienced and has an opinion about. Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall--America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time. It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't. Inga biblioteksbeskrivningar kunde hittas. |
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Google Books — Laddar... GenrerMelvil Decimal System (DDC)306.30973Social sciences Social Sciences; Sociology and anthropology Culture and Institutions Economic institutions Biography And History North AmericaKlassifikation enligt LCBetygMedelbetyg:
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Underhill explores almost all aspects of mall sociology and economics. Underhill spends a lot of time with shoppers, listening to their advice, as well as with other consultants to gain a better understanding of the retail environment. He explores the parking lot with executives to help them understand it from the patrons’ point-of-view. He checks out the stores, the food court, the random kiosks, and even the bathrooms. He travels to malls all around the United States. Each chapter of Call of the Mall is devoted to a different part of the mall. Here are just some of his observations:
• Stores should sponsor the restrooms and make samples of their products available there (as well as where the patron can go to buy them).
• The store directories should be tabletop rather than a monolith that blocks the view of the newcomer.
• Food courts should be set up more like roadside bistros to facilitate the people-watching that naturally occurs there.
• There should be slightly more areas for men to congregate to keep them from nagging the people who dragged them there.
While there were some genuinely novel insights, most of his conclusions were rather uninspired. Although, they are the same gripes everybody has when going to the mall. Executives and mall owners seem only to want to simply squeeze money out of already existing business rather than spend a bit to encourage more spending.
He does see hope for the mall shopping landscape, however. New malls are incorporating innovative designs to appeal to a different breed of shoppers. They’re becoming more open-air, more ecologically friendly, and more integrated into the communities they support. While I’m still conflicted about the society that reveres the commercial good over the social good, it appears that we can have a balance of both and this book shows how we can get a little closer to that reality. A decent, quick read. ( )