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Ideology and the Image: Social Representation in the Cinema and Other Media

av Bill Nichols

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412608,515 (3.33)Ingen/inga
To what degree, Nichols asks, does ideology inform images in films, advertising, and other media? Does the cinema or any other sign system liberate or manipulate us? How can we as spectators know when the media are subtly perpetuating a specific set of values? To address these issues, the author draws from a variety of approaches--Marxism, psycholanalysis, communication theory, semiotics, structuralism, the psychology of perception. Working with two interrelated theories--ideology and image-systems, and ideology and principles of textual criticism--Nichols shows how and why we make emotional investments in sign sytsems with an ideological context.… (mer)
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While it is something of a landmark text for film criticism, blending a Marxist socio-psychoanalytical approach that was novel at the time, the book is also a cumbersome collection of jargon and phraseology that weighs its own arguments down. By far, its best chapters are the analyses of Blonde Venus and The Birds. That said, I've often thought that Nichols and those like him live in a world of academic criticism that simply has no connection to or knowledge of filmmaking per se. His assumptions work better at the level of the story and the script but not with the final product of the completed film. This book and similar sorts are one reason I think that anyone publishing on films should first be required to make a film, even if it is only a five minute short. "Images" are less frequently driven by political and psychological motivations than they are by what is available, what makes a sequence fit, a scene work. Films are not so conspiratorial as Nichols thinks, either consciously or unconsciously, either driven by the confines of the system under which the produced or in reaction to that system. Some things he writes are just nonsense uttered by a man without a camera. ( )
  PaulCornelius | Apr 12, 2020 |
5 estante atrás
  Lior.Zylberman | Apr 11, 2020 |
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To what degree, Nichols asks, does ideology inform images in films, advertising, and other media? Does the cinema or any other sign system liberate or manipulate us? How can we as spectators know when the media are subtly perpetuating a specific set of values? To address these issues, the author draws from a variety of approaches--Marxism, psycholanalysis, communication theory, semiotics, structuralism, the psychology of perception. Working with two interrelated theories--ideology and image-systems, and ideology and principles of textual criticism--Nichols shows how and why we make emotional investments in sign sytsems with an ideological context.

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