Ethically motivated consumers are a quickly growing market. If more people knew how to go about it simply, clearly, easily, and positively, millions would be living more ethically—and this is the book to show them how. Fully illustrated with a new cover look and lots of new material in response to an ever-increasing range of questions about how we should lead our lives, this edition includes many more of the popular "dilemma" boxes and a fully updated directory of contacts and suppliers.