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Influencer : The Power to Change Anything av…
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Influencer : The Power to Change Anything (utgåvan 2008)

av Kerry; Grenny Patterson, Joseph; Maxfield, David; McMillan, Ron; Switzler, Al (Författare)

MedlemmarRecensionerPopularitetGenomsnittligt betygOmnämnanden
634828,172 (3.95)9
"Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social science research, Influencer shares eight powerful principles for changing behaviors -- principles almost anyone can apply to change almost anything." ... From publisher's description.… (mer)
Medlem:AMA_programs
Titel:Influencer : The Power to Change Anything
Författare:Kerry; Grenny Patterson, Joseph; Maxfield, David; McMillan, Ron; Switzler, Al (Författare)
Info:McGraw-Hill (2008), Edition: Later Printing, 299 pages
Samlingar:Ditt bibliotek
Betyg:
Taggar:Allbooks, Edmonton, Calgary

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Influencer: The Power to Change Anything av Kerry Patterson

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» Se även 9 omnämnanden

Visa 1-5 av 8 (nästa | visa alla)
Read the book. Several years ago I listened to the audiobook and found it had a lot of material I wanted to revisit. Made notes and gave it some serious thought ( )
  ShadowBarbara | Jan 27, 2017 |
Classic read into the nature of creating change and the conditions for leading change as well. ( )
  revslick | Jan 2, 2011 |
The authors give enough persuasive information and illustrations that one has all the tools one needs to bring about real change IF one is willing to apply what one read. Excellent material. ( )
  lbradf | Jan 17, 2009 |
This book articulates the strategies that the world's most influential people use to solve persistent, resistant problems. The biggest eye-opener for me was the point that verbal persuasion can't solve all the world's problems, especially when you're trying to convince someone to change their behavior. I've always believed in the power of a carefully crafted argument and prided myself on being able to put forth an effective argument for certain things. But this book made me realize that verbal persuasion is just one eensy weensy technique in the grab-bag of influential techniques, and it's an overused and often ineffective technique at that.

I love how this book teases out the different techniques and gives lots of examples of each. The authors recommend that you read it with a problem in mind that you want to solve. The problem I kept in mind as I was reading was how to get more people at my company to recycle everything that's possible to recycle. Too many times at work, I walk by a trash can that contains a perfectly recyclable piece of paper or aluminum can. And the recycling bin is right. next. to. the. trash. If the person had just moved their hand a measly couple of inches to one side, they could have dropped the item in a recycling bin instead of the trash! But I digress...

For some of the techniques, I immediately got ideas for how to apply them to this problem. For others, I couldn't think of anything. So while I don't think all these techniques will work for every problem, this book certainly made me look at the lack of recycling at my office in a new light, and it gave me a renewed sense of hope for increasing the amount we recycle.

I'm going to put this on my wish list to own because I could see myself referring to it fairly often. The authors also have a web site, influencerbook.com, with a worksheet you can fill out to brainstorm solutions to a problem you're trying to solve. ( )
1 rösta kellyholmes | May 18, 2008 |
This book has great real life stories in it. It sets forth principles for influencing others. I learned a lot, but I'm still not sure how to apply all the principles. I listened to it while on the treadmill. This is one I think I need to go back and read. I may understand the application better when I can concentrate on the book alone and not be distracted by my exercise routine. ( )
  mentormom | Apr 23, 2008 |
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» Lägg till fler författare

Författarens namnRollTyp av författareVerk?Status
Kerry Pattersonprimär författarealla utgåvorberäknat
Grenny, Josephhuvudförfattarealla utgåvorbekräftat
Maxfield, Davidhuvudförfattarealla utgåvorbekräftat
McMillan, Ronhuvudförfattarealla utgåvorbekräftat
Switzler, Alhuvudförfattarealla utgåvorbekräftat
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We dedicate this book to influencers everywhere -- to the tenacious scholars and practitioners who, through the careful blending of theory and experience, have not only added to an ever-growing knowledge of how things work, but have also curbed the cynic's smirk, restored hope, and made it possible for each of us to become a powerful agent of change.
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For now, let's meet the one almost all cited as the scholar or scholars: Albert Bandura. He's a genius whom influence masters routinely study. When we first entered the offices of the practitioners we studied, most displayed Dr. Bandura's works on their bookshelves. His name leaped out at us because our history with him goes back over 30 years.
In fact, his strategy focuses on an outcome, not on behaviors. What he's really saying is that if he does something right, as a result of his efforts he'll burn more calories than he eats. What he has to do is still unknown.
Confusing outcomes with behaviors is no small issue. In fact, when you look at most failed influence strategies, you're likely to find at least one example of means/ends confusion.
One of the vital behaviors consists of the use of praise versus the use of punishment. Top performers reward positive performance far more frequently than their counterparts. Bottom performers quickly become discouraged and mutter things such as, "Didn't I just teach you that two minutes ago?" The best consistently reinforce even moderately good performance, and learning flourishes.
Since lectures don't work with phobics and you can't get them to conquer their fear through personal experience, you have to find something in between--something more than words and less than personal action. This "in between" thing turns out to be one of the most highly valued tools in any influence genius's arsenal. It's referred to as vicarious experience.

Here's how vicarious experience works. When you expose subjects to other people who are demonstrating a vital behavior, the subjects learn from the surrogates's successes and failures. Watching others in action is the next best thing to experiencing something on your own.
If you want to change behavior, any behavior, you have to change maps of cause and effect.
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"Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social science research, Influencer shares eight powerful principles for changing behaviors -- principles almost anyone can apply to change almost anything." ... From publisher's description.

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