Star Trek "has nearly universal awareness: 98 percent of consumers are aware of or have seen an episode of Star Trek, "resulting in cumulative retail sales for Star Trek "merchandise of more than $4 billion worldwide. Every minute, five Star Trek "books are sold, making it the most successful ongoing licensed publishing program ever created. The 2004 calendar line will add even more success to this phenomenal franchise. With an average of nearly 7 million viewers per episode, it's no surprise "Enterprise is back for another season. The new, edgy direction of the newest "Star Trek series comes through beautifully in this calendar. With twelve color photos from Season Two and a centerfold found only in this calendar, this will be a much sought after keepsake for "Enterprise fans.