This was an early adventure into media studies by an informed observer. Arlen was in on the ground floor of the transformation of Western Life by this particular form, and was setting the terms of some of the dialogue we still find interesting today. He is trying to deal with the effect of TV upon on the sociology and mores of the USA in the 1960's. He has a lively style and reviews some programs. He moves from .Captain Kangaroo, an early attempt at Sesame Street to News and some dramas...He recognizes that print and TV differ in their effect on the consumer, and was a pioneer in describing the loss of attention span by them. Still useful. The biblio data is from a reprint, as I read the original from Viking Press in 1970. ( )