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Selling 101: What Every Successful Sales Professional Needs to Know

av Zig Ziglar

MedlemmarRecensionerPopularitetGenomsnittligt betygOmnämnanden
1251217,989 (3.93)1
Business. Self-Improvement. Nonfiction. Marketing & Sales. HTML:

Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing each vital moment of every single day; and looking to the future with hope, optimism, and education. His tips will not only keep your clients happy and add to your income, but will also teach you ideas and principles that will, most importantly, add to the quality of your life. Content drawn from Ziglar on Selling.

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Zig zigkar says “leave sales, if you can…”

Author suggests to say the following statement every day. “Today I will be a success salesperson and I will learn something today that will make me even more professional tomorrow.”

You must build the following skills to be successful in sales:
Learning
Listening
Communicating
Dependability
Credible

A prospect is an individual who is capable of making purchasing decisions.

You spend time with suspect’s. You invest time with prospects.

ABP: Always be prospecting

When asking for referrals, ask for multiple then go back and get info on each one.

Selling is transferring of feeling

4 steps of selling
Need Analysis
Need awareness: Prospect must acknowledge their need .
Need solution: Present product
Need satisfaction

WIIFM

Use open door questions to allow the prospects the freedom to take the answer where they want it to go.

Ways to speak with suspects :

P.O.G.O.
Person: personal questions
Organization: the suspects company
Goals: suspects goals
Obstacles:

What are you truly selling?
Ie. blood flow, rest, comfort = waterbed

When hit with a hard objection use the following question.
“ Suppose that didn’t exist, would you still buy from me?”

Time management: plan your day outside of selling hours and be conscious of the activities your doing. ( )
  kvan1993 | Nov 24, 2022 |
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Business. Self-Improvement. Nonfiction. Marketing & Sales. HTML:

Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing each vital moment of every single day; and looking to the future with hope, optimism, and education. His tips will not only keep your clients happy and add to your income, but will also teach you ideas and principles that will, most importantly, add to the quality of your life. Content drawn from Ziglar on Selling.

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