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Laddar... Heavy Traffic and High Cultureav Thomas L. Bonn
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Gå med i LibraryThing för att få reda på om du skulle tycka om den här boken. Det finns inga diskussioner på LibraryThing om den här boken. High Traffic is a very interesting biography of the publisher New American Library (NAL) and those who ran it. With the slogan "Rich reading at low prices," NAL was instrumental in changing the face of publishing through the mass market production and distribution of everything from classics and reprints to academic work and genre fiction - all at prices affordable to everyday consumers. This book covers NAL's history from the age of the 25 cent novels in the late 1940s up to 1990. Lots of anecdotes about some of the more famous writers in their stable, including Mikey Spillane, Chester Himes, Ralph Ellison, James Baldwin, Ayn Rand, Truman Capote, William Faulkner, J.D. Salinger, Isaac Asimov, and Erskine Caldwell. ( ) inga recensioner | lägg till en recension
The story of New American Library from 1946 to 1961 and of Victor Weybright, the publisher whose talismanic phrase "luster and lucre" set the cultural and financial formulas that guided this giant paperback house.Bonn employs the "gatekeeper" theory of communication to account for much of NAL s success. Explaining this theory as Weybright applied it, Bonn notes that "the tension on the gate s spring is created by the cultural contribution the work is likely to make tempered by its projected balance sheet." Weybright brought harmony to the conflicting interests of culture versus commerce; his goal was "heavy traffic, high culture," or John Steinbeck, Tennessee Williams, William Faulkner, Truman Capote, and Ernest Hemingway at the dimly remembered quarter per copy." Inga biblioteksbeskrivningar kunde hittas. |
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