HemGrupperDiskuteraMerTidsandan
Sök igenom hela webbplatsen
Denna webbplats använder kakor för att fungera optimalt, analysera användarbeteende och för att visa reklam (om du inte är inloggad). Genom att använda LibraryThing intygar du att du har läst och förstått våra Regler och integritetspolicy. All användning av denna webbplats lyder under dessa regler.

Resultat från Google Book Search

Klicka på en bild för att gå till Google Book Search.

Content Strategy for the Web av Kristina…
Laddar...

Content Strategy for the Web (utgåvan 2009)

av Kristina Halvorson

MedlemmarRecensionerPopularitetGenomsnittligt betygDiskussioner
2603101,727 (3.9)Ingen/inga
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.… (mer)
Medlem:makenai
Titel:Content Strategy for the Web
Författare:Kristina Halvorson
Info:New Riders Press (2009), Edition: 1, Paperback, 192 pages
Samlingar:Ditt bibliotek
Betyg:
Taggar:Ingen/inga

Verksinformation

Content Strategy for the Web av Kristina Halvorson

Ingen/inga
Laddar...

Gå med i LibraryThing för att få reda på om du skulle tycka om den här boken.

Det finns inga diskussioner på LibraryThing om den här boken.

Visar 3 av 3
The second edition has a much welcomed praxis update to the first. 2nd ed. gets 4 stars. The 1st, only 3. ( )
  banitacreek | Jul 28, 2022 |
The second edition has a much welcomed praxis update to the first. 2nd ed. gets 4 stars. The 1st, only 3. ( )
  banitacreek | Jul 28, 2022 |
Kristina Halvorson, in "Content Strategy for the Web," offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance (training)--and anyone else interested in knowing how to reach online audiences effectively through well designed and engaging content. The book itself is an example of what it promotes: rich content provided in a graphically interesting format that leaves readers with "a high-level overview of the benefits, roles, activities, and deliverables associated with content strategy" (p. ix). "Content Strategy" takes a simple--but never cursory--approach to the subject; it begins with reminders that great online content is the result of a cohesive strategy including analysis, structure, creation, extensive revisions, formatting, publication, updates, archiving, and a willingness to revisit that entire cycle as needed rather than a one-time start-to-finish process. "Web content is never really finished," she suggests. "Sorry" (p. 131). That straightforward confirmation leaves us with a lesson well worth remembering and an invitation to further exploration. ( )
  paulsignorelli | Mar 11, 2011 |
Visar 3 av 3
inga recensioner | lägg till en recension
Du måste logga in för att ändra Allmänna fakta.
Mer hjälp finns på hjälpsidan för Allmänna fakta.
Vedertagen titel
Originaltitel
Alternativa titlar
Första utgivningsdatum
Personer/gestalter
Viktiga platser
Viktiga händelser
Relaterade filmer
Motto
Dedikation
Inledande ord
Citat
Avslutande ord
Särskiljningsnotis
Förlagets redaktörer
PÃ¥ omslaget citeras
Ursprungsspråk
Kanonisk DDC/MDS
Kanonisk LCC

Hänvisningar till detta verk hos externa resurser.

Wikipedia på engelska (2)

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Inga biblioteksbeskrivningar kunde hittas.

Bokbeskrivning
Haiku-sammanfattning

Pågående diskussioner

Ingen/inga

Populära omslag

Snabblänkar

Betyg

Medelbetyg: (3.9)
0.5
1
1.5
2 1
2.5
3 9
3.5
4 22
4.5 2
5 6

Är det här du?

Bli LibraryThing-författare.

 

Om | Kontakt | LibraryThing.com | Sekretess/Villkor | Hjälp/Vanliga frågor | Blogg | Butik | APIs | TinyCat | Efterlämnade bibliotek | Förhandsrecensenter | Allmänna fakta | 203,198,453 böcker! | Topplisten: Alltid synlig