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Laddar... Doing Media Research: An Introductionav Susanna Horning Priest
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Written in a straightforward and engaging style, this innovative textbook comprehensively explains both qualitative and quantitative methods used in communication research. To facilitate a thorough understanding of the purpose and theories behind the various methodological approaches, Doing Media Research is divided into four sections: Part One lays out the foundations of each approach; Part Two describes the types of research questions and data collection required; Part Three details a range of quantitative approaches; and Part Four examines qualitative methods. The author concludes with a discussion of special considerations for current media research, including international and intercultural perspectives and new media technology. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts. Inga biblioteksbeskrivningar kunde hittas. |
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Google Books — Laddar... GenrerMelvil Decimal System (DDC)302.23072Social sciences Social Sciences; Sociology and anthropology Social Interaction Communication Media (Means of communication)Klassifikation enligt LCBetygMedelbetyg: Inga betyg.Är det här du? |