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Enterprise 2.0: New Collaborative Tools for…
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Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges (utgåvan 2009)

av Andrew Mcafee

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793336,726 (3.86)Ingen/inga
Business. Nonfiction. HTML:

HARNESS NEW COLLABORATIVE TECHNOLOGIES FOR COMPETITIVE GAIN

Most organizations realize that to succeed in today's turbulent world, they need to perform as an integrated whole to tap into innovations and good ideas. Yet many still find it difficult to capture the collective intelligence of their employees and customers. Companies don't know what they knowâ??but they need to learn soon.

Thanks to a new class of collaborative technologies, organizations can now leverage information in valuable new ways: capturing accumulated knowledge, connecting employees who need information with the experts who have it, and enabling the best ideas to emerge organically. These technologiesâ??labeled "Web 2.0"â??first appeared on the Internet, where they powered successful social communities and collaborative platforms like Facebook and Wikipedia. Web 2.0 tools, practices, and philosophies are now being deployed by a wide range of organizations, making them more agile productive, and innovative.

Andrew McAfee, a veteran researcher and writer on the business impact of technology, and the originator of the phrase "Enterprise 2.0," describes its power and tells listeners how to harness it. McAfee weaves together case studies, discussions of technological change, and multidisciplinary research to:

  • Show how early adoptees like Google have profited from Enterprise 2.0
  • Specify the benefits that arise when Web 2.0 technologies are deployed
  • Reveal where the risks and roadblocks are with Enterprise 2.0
  • Guide companies through an Enterprise 2.0 deployment

McAfee takes a practical look at the competitive challenges facing so many organizations today and explores how they can be met and conquered with the right combination of novel technologies and enlightened leaders… (mer)

Medlem:epanto
Titel:Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges
Författare:Andrew Mcafee
Info:Harvard Business School Press (2009), Edition: 1, Hardcover, 240 pages
Samlingar:Ditt bibliotek
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Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges av Andrew McAfee

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In my private life I have long been entranced by the potential of the collaborative internet (225 reviews in, this shouldn't come as a big surprise) and have, as a result being trying my darndest to evangelise its benefits in my professional life - no small challenge, involving as it does a bunch of lawyers inhabiting the more cobwebbed crannies in the infrastructure of a bank. To that end I've set up wikis, libraries, discussion forums and sharepoint sites all, for the most part, to no avail. Old habits die hard in any circumstance, but amongst moribund lawyers they live on like zombies.

In recent times I have taken to trying to understand, or at any rate deduce, whether it is simply a challenge to the design of our particular distributed system or whether it is more a problem of the psychological configuration of the communal working environment, or some unholy, un-dead combination of the two, which renders barren my efforts. Given my current place of toil is basically one gigantic supercomputer, part human, part machine and therefore, you would think, ripe for the benefits enterprise collaboration can bring - it is frustrating to say the least to discover how immune it appears to be to those very charms.

In my studies I have consulted learned (and excellent) theoretical volumes like Lawrence Lessig's Code: Version 2.0 and Yochai Benkler's The Wealth of Networks: How Social Production Transforms Markets and Freedom, and populist ones like Chris Anderson's The Long Tail and Don Tapscott's Wikinomics: How Mass Collaboration Changes Everything, and all tell me, with varying degrees of erudition and insight, that the new world order is at hand.

Except, for all my efforts and enthusiasm, it isn't. Of the 585 articles in our wiki, I have personally authored, in their entirety, about 550 of them. I can't persuade anyone to use a discussion board but me (discussing things with myself palls after a while) and while SharePoint has been taken up with some gusto, it has invariably been done so stupidly, without thought for the collaborative opportunities it offers. Everyone sets up their own SharePoint sites, protects it like a fiefdom, and ignores all others.

I have been looking for the book that explains these challenges of the new world order and which explains how this entropy can be fought. Andrew Mcafee's Enterprise 2.0 might just be that book.

Mcafee is a believer, and a convert from a position of scepticism but, unlike (for example) Chris Anderson, he is not so starry eyed that he can't apprehend the challenges presented. Mcafee takes us through four case studies (all thrillingly on point for me!) of business executives trying, and struggling, to collaborate using existing tools. Mcafee maps these efforts (namely technological solutions) to his own sociological analysis which differentiates groups in terms of the strengths of existing ties between the individuals purporting to connect: there are strong bonds (as between direct colleagues in geographically centralised team, weaker bonds (as between fellow employees of a wider organisation) and right out at the limit, no particular bonds at all - the Wikipedia example. Different types of emergent social software platforms (ESSPs) work better for different types of community bond. Mcafee also deals with the "long haul" challenges, which acknowledges that, particularly where there is an "endowment" collaboration system to overcome (email being the most obvious), or where collaborative opportunity is "above the flow" rather than in it (i.e., collaboration is a voluntary action completed after the "compulsory" work is done), the change in behaviour will take a long time, so stick with it (encouraging stuff for this lone wiki collaborator!)

Ultimately Mcafee doesn't have the answers - nor should we expect him to - but his analysis is thoughtful, credible (as opposed to the more frequent "credulous") and optimistic - Enterprise 2.0 needs evangelists and "prime movers" who are engaged and prepared to stick with it - meaning that this is well recommended as a volume for those wanting a practical view of the enterprise benefits of social networking and Web 2.0. ( )
  JollyContrarian | Jun 14, 2010 |
If you have heard of Enterprise 2.0, they you have heard of McAfee. He coined the term in his 2006 paper in the MIT Sloan Management Review: Enterprise 2.0: The Dawn of Emergent Collaboration.

You will enjoy the book. It pulls together all of the bits and pieces that he has said about Enterprise 2.0. Because even if you are familiar with McAfee and Enterprise 2.0, you have not had it all put together nicely in one place. I learned some great new things and was able to see some old things in a new perspective. This is the first book that puts it all into one place.

If you are not familiar with Enterprise 2.0, then you should definitely read this book.

We are at at the tipping point for a new way to communicate. Email was revolutionary when it came out. We could communicate using the internet. It was cheap and easy.

Now we are able to communicate using webpages. This a very different way to communicate than the pure back-and-forth of email and the letters that preceded email. The shift is from channel communications to platform communications, moving from inherently private communication to inherently public communication.

One of the challenges is that the innovation and lessons are coming from the public space into the enterprise. In the past, the innovation in communication technology came from inside the enterprise out to the public space. It used to be hard to establish an email account. You needed big servers and IT support from a company or university. Now you can establish a new email account in seconds from Google using gmail.

With these 2.0 tools we are seeing a reverse in the flow of technology. The internet has gotten much more efficient at finding information than the tools inside our enterprise. Is it easier to find information on the internet using Google or to find information in your corporate intranet?

Those of you who are familiar with McAfee or his blog will find some familiar passages.

* There is a discussion of his SLATES perspective on the elements of Enterprise 2.0: Search, Links, Authoring, Tags, Extensions, and Signals.
* The story of Wikipedia
* The power of weak ties and the expansion of the Dunbar's number
* The evolution from the channel communication to platform communication
* The success of Intellipedia among the intelligence community

McAfee also delves into compliance aspects of enterprise 2.0. In a discussion with the CIO of Dresdner Kleinwort Wasserstein, JP Rangaswami, they discuss how the platform communications of enterprise 2.0 makes compliance easier. Our current mainstream communication tools of email and IM are inherently private. Being private, they are harder to monitor. It's also harder to spot misinformation, negligent information and bad acts. The more open platform communication of enterprise 2.0 allow more people to be on the lookout for bad patterns, misinformation and compliance issues.

The book takes you through the next big steps of adoption and outlines factors for success, overcoming the knee-jerk reaction to be private, counter fears of abuse, and overcoming the 9X effect for adoption.

The book is worth the purchase price and the time to read it, regardless of whether you are an enterprise 2.0 veteran or a newbie.

In the interest of disclosure, Andy not only gave me a copy of his book, but also autographed it. I'm easily swayed to write about something when it is given to me. He also supplied me with copious amounts of alcohol at parties after the Enterprise 2.0 Conference in San Francisco and the Enterprise 2.0 Conference in Boston. (Another surefire way to get my attention.) ( )
  dougcornelius | Nov 30, 2009 |
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Wikipedia på engelska (2)

Business. Nonfiction. HTML:

HARNESS NEW COLLABORATIVE TECHNOLOGIES FOR COMPETITIVE GAIN

Most organizations realize that to succeed in today's turbulent world, they need to perform as an integrated whole to tap into innovations and good ideas. Yet many still find it difficult to capture the collective intelligence of their employees and customers. Companies don't know what they knowâ??but they need to learn soon.

Thanks to a new class of collaborative technologies, organizations can now leverage information in valuable new ways: capturing accumulated knowledge, connecting employees who need information with the experts who have it, and enabling the best ideas to emerge organically. These technologiesâ??labeled "Web 2.0"â??first appeared on the Internet, where they powered successful social communities and collaborative platforms like Facebook and Wikipedia. Web 2.0 tools, practices, and philosophies are now being deployed by a wide range of organizations, making them more agile productive, and innovative.

Andrew McAfee, a veteran researcher and writer on the business impact of technology, and the originator of the phrase "Enterprise 2.0," describes its power and tells listeners how to harness it. McAfee weaves together case studies, discussions of technological change, and multidisciplinary research to:

Show how early adoptees like Google have profited from Enterprise 2.0 Specify the benefits that arise when Web 2.0 technologies are deployed Reveal where the risks and roadblocks are with Enterprise 2.0 Guide companies through an Enterprise 2.0 deployment

McAfee takes a practical look at the competitive challenges facing so many organizations today and explores how they can be met and conquered with the right combination of novel technologies and enlightened leaders

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