Few books on design address the use of color and its role as a tool that creates moods, images and emotion. Now at last The Big Book of Color in Design addresses this need, providing a rich treasure chest of ideas in its 30 different sections. Each section follows a mood (such as "classy," "hot," "regal," or "corporate") and shows current projects designed to evoke that feeling. Every project features a color chip with the CMYK formula for creating a similar tone. Hundreds of examples show how color is used in brochures, ads, logos and more. A worthy successor to the best-selling Big Book of Design Ideas, The Big Book of Color in Design is the ultimate companion to anyone designing for today's sophisticated market.