This book discusses the major changes that have occurred in British party and electoral politics since 1964. Using evidence from sophisticated surveys conducted immediately after each of the seven general elections held between 1964 and 1983, Franklin analyzes the decline of Labour party support, the increasing volatility of party choices, the rise in minor party voting, and the emergence of new parties. He presents all the statistical data in a completely comprehensive format, making the book assessible to those with no background in the methodology of social research.