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Publicize Your Book: An Insider's Guide to Getting Your Book the Attention It Deserves

av Jacqueline Deval

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831321,045 (4)Ingen/inga
For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded. This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: Effective networking Defining a target readership Creating pitches for talk shows Getting media coverage Utilizing the Internet and other outlets Preparing for interviews and tours Hiring an independent publicist   With totally revised and updated information, advice, and resources, the insiders all agree: "Read this book!--Ellen Levine, editorial director, Hearst Magazines.  … (mer)
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Book Reviews:
The Write Stuff: New Crop of Writers' Guides Has Something to Offer Veterans and Newbies Alike

By Ann Douglas

I've read my fair share of writers' guides over the years. In fact, during the early years of my career, I read them obsessively, hoping I'd eventually figure out what was involved in making it as a freelancer. (The alternative -- working full-time for someone else -- seemed too horrible to contemplate. Still does.)

So I guess you could say I've become somewhat of a guidebook connoisseur over the years. I've learned to distinguish between the good, the bad, and the downright ugly. The ones that fall into the latter category, in my opinion, are those that encourage writers to follow "the rules" in the traditional writer-editor courtship dance (you know, those hard-to-stomach rules that say that the editor should hold all the power in the relationship and the writer should simply sit by the phone, waiting for the editor to call). That's why I was delighted to stumble across a book that is positively overflowing with attitude.

The book is called The Renegade Writer: A Totally Unconventional Guide to Freelance Writing Success by Linda Formichelli and Diana Burrell (Marian Street Press Inc., 2003, paperback, 206 pages). As the name implies, the authors encourage writers to break all the rules (for example, the rules that say that query letters should be kept to one page, simultaneous submissions are a no-no, you should never pitch an editor by phone, and so on). While most of us who've been kicking around the freelance business for a while have figured out most of these rules for ourselves, the book still warrants a read, if only to remind you that it's okay to challenge the rules in the writer-editor playbook every now and again. (Or on a daily basis, if you prefer!)

The ASJA Guide to Freelance Writing: A Professional Guide to the Business, for Nonfiction Writers of All Experience Levels (edited by Timothy Harper, St. Martin’s Griffin, 2003, paperback, 314 pages) is another recent book that warrants a read. The book -- which was written by members of the American Association of Journalists and Authors -- contains sage advice on everything from writing successful magazine queries to finding a collaborator for a book project to fine-tuning your research skills. The book is savvy and smart and peppered with the success stories of freelancers who've done extremely well for themselves. Even veterans of the freelance life will pick up some new tricks from this well-written and information-packed guide.

I saved my favourite book for last -- but this part of the review almost didn't get written! When I went looking for my copy of Publicize Your Book: An Insider's Guide to Getting Your Book the Attention it Deserves by Jacqueline Deval (Perigree, 2003, paperback, 320 pages), I discovered that my copy has disappeared from my office -- again. I have no doubt lent it out to one of my many writer-buddies (I know I've easily recommended it to a half-dozen people since I finished reading it last summer), so I had to scramble to order a replacement copy. Do I mind owning two copies of this book? Not really. I'm sure that they'll both be in circulation before I know it. You see, Deval's book is a must-read if you're serious about selling truckloads of books. She tells you everything the book publicist at your publishing company is too busy -- or exhausted -- to tell you about the weird yet wonderful world of book publicity. Self-publishers will find the book to be an invaluable resource, too. So if you're interested in learning more about what makes certain books fly of the bookstore shelves, pick up a copy of this book. (On second thought, pick up two. You may find that your copy has a tendency to wander, too.)

Versions of this review originally ran in the member newsletters of the Periodical Writers Association of Canada and The American Society of Journalists and Authors.
  anndouglas | Oct 30, 2005 |
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For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded. This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: Effective networking Defining a target readership Creating pitches for talk shows Getting media coverage Utilizing the Internet and other outlets Preparing for interviews and tours Hiring an independent publicist   With totally revised and updated information, advice, and resources, the insiders all agree: "Read this book!--Ellen Levine, editorial director, Hearst Magazines.  

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