Rich Horwath

As a business coach, I found Deep Dive to be an incredible teaching tool. The book was jam packed full of ways to help equip a business owner to develop a culture of strategy in their organization. I was so grateful for all the charts and worksheets the author provided and plan to use them to help my clients better design their business' strategic position. I found the book technical to read but amazingly informative. From the time I picked it up I couldn't put it down as I was entralled with all the incredible ways to transition your mind set from operational focus to strategic focus. (I actually read it twice). More than any other book on strategy, I will keep this as a reference tool and use it again and again with my own clients. I know I am a better business leader because of reading this book!… (mer)