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Laddar... American Modernism: Graphic Design, 1920-1960av R. Roger Remington
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Gå med i LibraryThing för att få reda på om du skulle tycka om den här boken. Det finns inga diskussioner på LibraryThing om den här boken. Apart from a general interest in art history and design I mostly picked up this book because it just so happens that my niece's profession is graphic arts management and so I wanted some more background. What I especially appreciated was that I got some names to associate with the evolution of the discipline. Discipline is the appropriate term as when I asked my niece to describe her master's thesis my question was whether she was writing theory of marketing, or of aesthetic theory, and the response was basically "yes." ( ) inga recensioner | lägg till en recension
This is the first comprehensive survey of Modernist graphic design as it emerged in America in the period from 1920 and 1960 in various media--advertising, information design, brand identity, magazine design, book design, and posters. It examines the great works which by mid-century had defined American graphic design. The book begins with a section devoted to the emergence of Modernism and its major historical influence, such as European avant-garde movements, popular culture, educational innovations such as the Bauhaus School, architecture, industrial design, and photography. The heart of the book includes the key works of mid-century Modernism as it matured into a fully-formed American style, bringing together such great names as Alexey Brodovitch, Lester Beall, Paul Rand, Saul Bass, Will Burtin, and Alvin Lustig. The final section looks at the impact of and reactions to this new movement as graphic design in America matured in the 1960s and beyond. Inga biblioteksbeskrivningar kunde hittas. |
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Google Books — Laddar... GenrerMelvil Decimal System (DDC)741.60973The arts Graphic arts and decorative arts Drawing & drawings Graphic design, illustration, commercial art History, geographic treatment, biography North America United StatesKlassifikation enligt LCBetygMedelbetyg:
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