The book is aimed mainly at freelance How-To writers but anyone interested in producing information products can learn a few things. The writer covers quite a bit of ground including two particularly good chapters on producing your first ebook and contracting speaking engagements. He also offers insight into pricing strategies; a few points were counterintuitive but make sense now. Across the various types of media, you learn how to tighten the content for your market, the levels of content needed and steps and processes to quickly produce content. Bly even takes time to make a correlation between content, adult learning style and the best publishing medium.

It's unlikely that anyone would attempt to create all of the information products covered but it's a great book to keep around as a reference as you add new products to your mix. ( )